Gopher Little

Gopher Little is the premiere place to find fun activities to do in the metro Atlanta area.

I was contracted to work on this project as a part of a local/remote and cross-disciplined team through The Mobile Vine. Team members had expertise in the areas of branding, social media, app/web development and marketing. My role was as a Senior Visual Designer and I participated in brainstorming sessions; user flows; site mapping; wire framing and visual design of the website.

Various team members and I got together for several brainstorming sessions to determine who the users would be (user personas) and better understand what their needs were in relation to the product. We wanted the site to be focused around the act of searching for something to do and being able to do so swiftly. Having the user enter the site from a home page that only focused on the search aspect would allow the user to arrive on the site and immediately commit the action we wanted as well as give them exactly what they came there for.

Once they received their search results, we mapped out the paths they should/would follow from there and throughout the site.

We took a top-level approach in coming up with the initial sitemap. The sitemap was reworked in later iterations of the wireframes and after the launch of the beta site.

I was tasked with creating the first iterations of the site’s wireframes and later iterations after client presentations.

I was also tasked with creating the design mock-ups of the site. We wanted the overall feel of the site to be fun, but clean. Keeping the site as clean as possible would help to keep it from feeling too cluttered with the search result listings, ads, filters, and premium listing space.

See what the site looks like today:  gopherlittle.com